OPINION: Broadcaster Steve Allen looks at the issues of today

PUBLISHED: 11:50 21 August 2017


I’m not a cheapskate, I’m using psychology

Do you ever use the phrase wine o’clock? If so, you probably annoy your friends on social media, but also new research from Germany may be of interest to you. They have looked at what makes a wine taste nice.

I like this story as it means the wine I had last night was technically research and I can claim it back against tax.

I needed a drink last night. I got the train home and Waterloo is a nightmare. I finally get what that Abba song was about.

If I had to go through there every day I think I’d surrender too.

The research found that expensive wines are tastier. You maybe thinking, “Duh,” but that statement is true even when it’s the same wine in all the glasses. Tell someone the wine is more expensive and it triggers the reward centre in the brain and the drinker enjoys it more.

This is great. It means when I buy store-own tomato ketchup and decant it into a fancy brand bottle, I’m not being a cheapskate, I’m using psychology.

It’s like how I do my weekly shop in a budget supermarket but my bags for life are from the top end places. I’m activating my reward centre.

And also, life is a long time. If I’m teaming up with a bag for life, I want something that’s not budget range. I’ve got hope, I’ve got dreams.

The news of the German research comes out as we hear millions of rail users in the UK will see the price of regulated rail fares rise by up to 3.6 per cent in January.

Now we know the same shoddy, frequently delayed, cancelled and overcrowded service is now worth 3.6pc more, that German research says we should enjoy the journeys more.

• Tune into Steve’s Friday show on Time 107.5 FM at 2.15pm for the weekly local paper review with the Recorder.

Latest Romford Stories

Readers may not have heard of Sadiq Khan’s planned expansion of the Ultra Low Emission Zone (ULEZ), but it is set to have a detrimental impact on the hundreds of thousands of people who drive inside the North and South Circulars every day.

First-half goals from Snodgrass and Antonio settle matters for Hammers

Yesterday, 19:09

Tom Potter saw red on another disappointing day for Romford as a heavy defeat at the hands of Heybridge sent them closer to the foot of the table.

FA Trophy: Ebbsfleet United 0 Dagenham & Redbridge 1

Christmas, the time of year when we are pressured to buy things no one wants for people we don’t want to buy for at prices we’re not happy with.

Yesterday, 11:38

Police tasered a man in Collier Row after he threatened officers with a meat cleaver.

Yesterday, 10:00

Wondering what the weather has in store for us this weekend? Watch our Met Office video forecast.

Yesterday, 08:00

The discovery that a man who had been jailed for using his position as a police officer to prey on vulnerable women could have been allowed to work at Queen’s hospital without a compulsory background check is worrying both for staff and patients.


From November, The Mercury in Romford begins to celebrate Christmas. The mall has plenty of gift ideas, fun events and activities for everyone

Vauxhall has completed its sport utility vehicle range with the third, and largest, Grandland X. We put the SUV, now available at Tony LeVoi in Romford, to the test.

“The time to repair the roof is when the sun is shining,” so the saying goes. So if some warm weather is making your conservatory uninhabitable, think about replacing its roof with a flat one and adding a roof lantern instead.

Newsletter Sign Up

Romford Recorder twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read

Hot Jobs

Show Job Lists

Education Promo

News from your area

Digital Edition


Enjoy the
Romford Recorder
e-edition today


Education and Training


Read the
Education and Training
e-edition today

Read Now