Upminster writer creates personalised children’s book

PUBLISHED: 08:00 25 November 2013

David was inspired to write the book after reading bedtime stories to his son, Elias, now seven.

David was inspired to write the book after reading bedtime stories to his son, Elias, now seven.


A new children’s book by an Upminster writer takes personalisation to the next level – by catering for more than 14,000 registered names in the UK.

The Little Girl Who Lost Her Name and The Little Boy Who Lost His Name use modern technology and 236 stories and illustrations to tell the tale of a child who loses their name and must track down the missing letters.

The book must be bought online, where a child’s name is entered, and the book is then produced to incorporate the appropriate letters.

David Cadji-Newby, a writer and father of one, has worked in advertising and comedy for 15 years, and came up with the idea two and a half years ago, inspired by the bedtime stories he would read to his son, Elias.

He enlisted the help of Portuguese illustrator Pedro Serapicos, whose work he discovered online.

“Although it uses a lot of advancements in technology, the book is quite traditional at heart,” said David,

“It is the idea of the fairy tale, merged with a personalised product.”

As each story was completed by David, the illustration was then done by Pedro, meaning the process was a lengthy one, and David wrote a lot in his spare time.

And the book has recently passed an impressive milestone in sales, despite being done without the backing of a publisher.

“I think last week we reached 10,000 sales,” said David

“Hopefully that continues to rise with Christmas coming up. We have sold to over 60 countries, which is a benefit of it being done online.

“We are looking to open a printing house in the United States too.”

David says the marketing of the book has been interesting, as it can’t be sold in high street stores.

He added: “The response has been wonderful from everyone. My son loves the stories, as do my friends’ children.”

The book is available to buy at

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