Sainsbury’s customers were tempted to give money to a children’s charity through a scrumptious cake sale.

More than �100 was raised in the Romford Brewery store on Friday for Clowns in the Sky, which supports youngsters with brain tumours.

Lee Riley, store manager, said: “It is such a worthwhile cause and being a large store like us, we want to show our support and do what we can to help UK charities that dedicate their time to helping others.”

The supermarket has now raised nearly �900 for the charity in about three weeks through various events including, a bag packing service, dress down day for the staff, and a colouring competition for children.

Clowns in the Sky fundraising and volunteer development officer, Donna Byrne, said: “We all feel exceptionally proud of the support shown for the charity by Sainsbury’s in Romford. We would like to thank all the staff especially Lee and deputy manager Lesley Donaldson, as well as all their customers that have already donated to the charity.

“Donations help us support children diagnosed with brain tumours with our main aim to put a smile on the faces of children suffering with this awful condition.”

For more information contact Donna on: 01708 756169 email: donna.clownsinthesky@hotmail.co.uk or go to: www.clownsinthesky.org or pop into Sainsbury’s.