To rap artists the term means possessions, cars and money, but a Romford man is turning the concept on its head with a new website.

Stunt-in is the brainchild of 25-year-old Kyle Jordan, who has set up the website to celebrate “people enjoying life and celebrating their achievements”.

Working for a bank by day, and on the website in his spare time, Kyle says he wants to ‘put Romford on the map’ if the site is as successful as he hopes.

He also wants to turn the phrase ‘stuntin’ into a more generally positive word once the site catches on.

He said: “The website is there for people to upload photos celebrating their achievements, however old you are we all share in those feelings.

“It’s also about encouraging people to do things they don’t think they can do. For example someone got in touch with me when they saw some scuba diving pictures on there, they wanted to find out where they’d done it.

“I’m trying to make people think you don’t need to be a celebrity to enjoy life, you don’t need to make materialistic gain.”

Despite that, the website does already have a couple of famous local members, including Danni Park-Dempsey from the Only Way is Essex.

Officially launched last month, after more than six months in the planning, the site has features including Stunter of the Month, and already boasts more than 300 members.

Kyle, who grew up in Marks Gate and now lives in London Road, Romford, explained that the idea came about after seeing a picture: “I saw Floyd Mayweather with loads of money on him but people feel the same happiness without having a million pounds on them, I want to give them a platform to show how they have this happiness.”

To visit the website visit: www.stunt-in.com or follow it on Twitter at @STUNT_IN_uk.