Romford Business: Owner of social network Stunt-in on unexpectedly branching out into fashion design

PUBLISHED: 08:00 07 August 2013 | UPDATED: 17:00 07 August 2013

Kyle Jordan with his hats and social website

Kyle Jordan with his hats and social website


When Kyle Jordan launched his social network Stunt-in last year, he didn’t think it would turn him into a fashion designer.

X-Factor's Sinitta sporting one of Kyle's hatsX-Factor's Sinitta sporting one of Kyle's hats

But the hats Kyle designed to promote the website have taken on a life of their own.

The 27-year-old, who lives in Romford, had assembled a group of dancers to plug Stunt-in with custom-made uniforms.

And he realised the beanies and snapbacks were becoming more than a promotional tool when a shop in north London got in touch and asked to sell them.

Barely 12 months on, the headwear has been seen by millions of people on the heads of X-Factor’s Sinitta, Jesy from Little Mix, and even Jay-Z’s backing band.

Kyle Jordan with his collection of hatsKyle Jordan with his collection of hats

But London Road resident Kyle hasn’t lost sight of the reason he started the website – to allow people to share pictures of their achievements and successes.

“I want to inspire other people,” he said. “I’ve crossed paths with so many amazing people I could never have dreamed of crossing paths with.

“I get invited to schools and colleges to do talking sessions. A lot of people can relate to my upbringing, coming from a council estate.”

Bank worker Kyle, who admitted he “wouldn’t have believed” the number of things that have happened since Stunt-in launched, has even found a way to fit the two halves of the business together.

“I’m incorporating fashion and social media,” he said. “People will be able to purchase hats through the website – and when you purchase a hat you upload a picture of yourself wearing it.

“There’s a theme where people are posting pictures of the hats with things that they’re achieving.”

Last year, Kyle told the Recorder he’d launched the site to help give the word “stuntin’” – usually associated with possessions, cars and money – a new meaning.

“It’s about encouraging people to do things they don’t think they can do,” he said back in August 2012. “I’m trying to make people think you don’t need to be a celebrity to enjoy life – you don’t need to make materialistic gain.”

Kyle, who grew up in Marks Gate, said the idea was sparked by a picture.

“I saw Floyd Mayweather with loads of money on him – but people feel the same happiness without having a million pounds,” he explained.

“I want to give them a platform to show how they have this happiness.”


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