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Director reveals frustration at not being allowed to re-open Romford beauty salon

PUBLISHED: 17:00 01 July 2020

Natasha Britton, director of Purple Valentine Aesthetics in Romford. Picture: Natasha Britton

Natasha Britton, director of Purple Valentine Aesthetics in Romford. Picture: Natasha Britton

Natasha Britton

A Romford beauty clinic director has spoken of her frustration at not being able to open her salon this weekend when hairdressers are among businesses that can.

Preparations have been made at Glitz and Glam salon, which is set to partially re-open this weekend. Picture: Lisa FordPreparations have been made at Glitz and Glam salon, which is set to partially re-open this weekend. Picture: Lisa Ford

Natasha Britton runs Purple Valentine Aesthetics, in Quadrant Arcade, which specialises in laser and skin treatments.

But her business is among those that has to remain closed for the time being and she said it is “extremely surprising” that hairdressers and beauty clinics have been separated.

She told the Recorder: “The hair and beauty industries have always been classed as one sector. So hearing that hairdressers can go back and beauty, nails and aesthetics have to wait is very frustrating.”

Among preparations Natasha has made to make her shop Covid-ready include putting up posters with instructions on hand washing and sanitiser facilities.

Floor markings installed at Glitz and Glam salon in Romford. Picture: Lisa FordFloor markings installed at Glitz and Glam salon in Romford. Picture: Lisa Ford

Natasha said she has also ordered visors and reusable masks, adding: “We already used gloves, aprons and disposable masks in some of our advanced procedures, so it’s not much of a change for us. The cleaning procedures of our treatments will change slightly, as we are increasing disinfection.”

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She revealed the coronavirus crisis has had a “huge” impact on finances, as the salon has lost four months of takings.

She added: “Hopefully by the time salons like mine are allowed to re-open, the public will have acclimatised to the new way of doing things and will feel confident entering the salon.”

Lisa Ford’s salon, Glitz and Glam, is set to part-open on Saturday for hair services. But beauty treatments, such as nail designs, are still not allowed.

Lisa said she has invested in the PPE advised by the Government and for staff and customers.

She admitted it has been “very difficult” since lockdown started after investing in a refurbishment of the premises, in Market Place, Romford, last year.

“We have had to cancel a lot of clients, as they booked in thinking we would be able to open on July 4,” she said.

“The first few weeks are fully booked for hair services. We have had to put staff training in place along with restrictions on the number of staff and customers.”

In a speech to Parliament on June 23, prime minister Boris Johnson said the Government intends to allow some close contact services, such as nail bars, to re-open “when we are confident they can operate in a Covid-secure way.”


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