‘Revolutionary’ tech company to move to Rainham

�An innovative technology company that lets people measure their dress size digitally will move to Rainham next year after winning a �35,000 prize.

Poikos, founded by Birmingham-based computer expert Eleanor Watson, landed the award after winning a competition run by the Rainham Centre for Engineering and Manufacturing Excellence (CEME).

Wowed by concept

Judges at the centre’s first Launchpad@CEME contest were wowed by Eleanor’s concept, which they believe could become the fashion world’s equivalent of downloading music and videos digitally, paving the way for the mass customisation of clothing.

The idea uses camera software, on a phone or webcam, to measure the size and shape of a person’s body, in the way that a tailor would use a tape measure.


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People who’ve been measured virtually can then order made-to-measure clothes online or physically at retailers – taking the guesswork out of fittings.

The designers believe that the technology could also be used for security and medical purposes one day.

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Eleanor said: “Our technology resolves a major obstacle in the way of mass customisation of garments and personal items becoming a viable, powerful industry.”

Her start-up will move into free office space at CEME, in Marsh Way, in 2012, with three full-time staff, and the potential to grow within the borough.

The firm will also receive access to marketing, finance and human resources expertise from the centre.

Eleanor added: “Thanks to CEME, we will be getting a fantastic headstart through vital business support.”

The Launchpad@CEME competition is due to be held annually, attracting new high-tech businesses to the borough every year.

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