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Real model style found at The Mercury Mall Romford

PUBLISHED: 12:00 02 November 2013

The 24 Get into Fashion model finalists dazzled shoppers at The Mercury Mall Romford at the weekend in the last stage of the competition organised in association with the Recorder.

A host of lush-looking lovelies strutted on the catwalk in an array of autumn/winter fashions from stores at the Mall, as judges took on the tough job of choosing their favourites from six categories.

“Modelling is not just about good looks and confidenc but about individuality and character, and the people we saw this weekend had personality in abundance,” said judge Sarah DeCourcy Rolls, Mall centre manager. “It’s great to see our stores’ new collections being showcased by the final competitors. It’s taken nearly nine weeks to get to this stage.

“The event not only generated 10 fantastic-looking winners, who all have modelling potential, but created a real buzz in The Mercury Mall and its surrounding areas.”

More than 340 models entered the tough competition during three scouting days at the Mall.

Whittled down

Recorder readers and judges voted for their favourites, who were then whittled down to 24 at the castings.

“We knew the quality of finalists was good,” said Jack Brown from Fashion Show Choreographers. “When the finalists appeared in front of us after only rehearsing for three days, they had all blossomed and had all the confidence and poise to carry the job off with style.”

Samuel O’Loughlin, five, from Collier Row, took the coveted Truly Scrumptious Child Model Agency prize, a year’s modelling placement with the company.

But each winner received a share of £700 of vouchers to spend at the Mall and a photography package worth £800 from POSE Photography of Leigh-on-Sea, Essex.

Stephanie Thornton, from POSE, said, “I wanted to offer the contestants a truly worthwhile prize in keeping with the competition.”

All the finalists will receive a CD of pictures from the professional photoshoot with POSE that took place before the shows.

The images from that shoot will appear in a special feature in the Recorder on Friday, November 8.

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