Non-alcoholic craft beer company hoping to launch in Romford

PUBLISHED: 15:48 30 October 2015 | UPDATED: 15:49 30 October 2015

Nirvana says it chose Romford because of its brewing history

Nirvana says it chose Romford because of its brewing history

2008 Getty Images

Craft beer drinkers could soon be toasting the opening of a new brewery in Romford – but they won’t be getting drunk.

The brewery in Romford’s High Street around 1900  (instead of “The White Hart”)The brewery in Romford’s High Street around 1900 (instead of “The White Hart”)

Nirvana Brewery is crowdfunding to launch a new alcoholic-free beer in the area that was once so integral to the brewing industry.

With the craft beer movement going from strength to strength, the company is looking for investors to help them develop an alternative for those that don’t drink.

“We’re aiming to create something that will be completely unique – non-alcoholic beers with all the credentials of a great craft beer,” said Steve Dass, founder of Nirvana.

“We want to follow the same standards of craftsmanship that define craft beer.”

The Ind Coope brewery was Romford’s biggest employerThe Ind Coope brewery was Romford’s biggest employer

Research shows alcohol-free beer is the fastest growing sector in the beer industry. A recent report by Euromonitor shows it is expected to increase by 26 per cent between 2013 and 2018.

Romford’s Star Brewery opened in 1708 on land now occupied by The Brewery shopping centre. In 1799 it was bought by Edward Ind, becoming part of Ind Smith and from 1845 became known as Ind Coope. It was a significant employer in the area until it closed in 1993.

The secret to Nirvana’s success, according to Steve, will be their use of local ingredients, as well as traditional recipes and a new modified brewing process different to traditional methods.

All the beer will be gluten free and familiar styles such stouts and IPAs will be on the menu should investors stump up the cash to provide the equipment and facilities needed.

“Once we’re up and running, the rewards will speak for themselves,” said Steve. “We look forward to raising a glass with our sponsors,” said Steve.

Beer-lovers and potential investors can find out more and invest in return for equity using crowdfunding investment platform Crowd for Angels, allowing investments of £25 upwards.

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