This teddy bear is the latest addition to Elm Park’s bespoke merchandise.

The Elm Park Regeneration Partnership will be selling the teddy with the logo “Made in Elm Park - 2013” with an elm tree emblem at the Elm Park Fiesta on Saturday, June 8.

Proceeds from the sale of the teddy will go towards local events and projects.

A spokesman for the group said: “We’re really excited about the Made in Elm Park trademark and the opportunities it provides us to promote the area and the wonderful community we have here.”