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Laundrapp start-up gives a new spin to laundry chores in Romford

PUBLISHED: 16:25 16 October 2015 | UPDATED: 16:25 16 October 2015

Co-founder Ed Relf, Antony Pink and Nick Bransby-Williams launch Laundrapp in the Romford area

Co-founder Ed Relf, Antony Pink and Nick Bransby-Williams launch Laundrapp in the Romford area

Archant

Residents could soon be forgiven for getting rid of their washing machines following the arrival of a fast-growing laundry and dry cleaning start-up.

Laundrapp, which enables people to have their washing collected from their door and delivered again fresh and clean with a swipe on their mobile phones, is hoping to clean up in the borough after its September launch.

The digital platform uses existing launderettes to wash, dry and iron customer’s clothing and deliver it back to their homes.

CEO Edward Relf told the Recorder people spend an average of five hours a week washing and ironing and in a commuter belt like Havering these hours could be saved and “change people’s lives”.

“Launching across the Romford area is both a thrilling and exciting challenge because it is key to our expansion,” he said.

“We are not competing with the local launderette but we are working with them.”

Mr Relf, who worked as a digital entrepreneur for more than 15 years, hopes to turn smartphones into “remote control for people’s laundry”.

“Laundrapp is turning an entire multi billion-pound laundry industry on its head and it has the potential to change consumer habits.”

The start-up has the potential to create dozens of delivering jobs around Romford, but Mr Relf said it was too early to be able to give an exact figure.

The app was co-founded by Ed Relf, Antony Pink and Nick Bransby-Williams and launched in central London in January 2015.

It has grown exponentially in the past few months and has now been set-up in more than 30 towns across the UK.

It is free to download on mobiles, desktops and tablets and it costs £14.50 to wash, tumble, dry and fold six kilograms of laundry and have it delivered back home.

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