Ibiza nightclub franchise Sankeys to open in Circuit premises in Romford
PUBLISHED: 13:30 06 December 2016
An iconic nightclub franchise which has world-famous dance floors in Ibiza and New York is opening in the premises of the Circuit nightclub.
Sankeys East announced last week it was opening a new club in Havering, but the Recorder can now reveal the franchise is setting up in North Street, Romford.
Circuit nightclub, which featured in the last series of Towie, is now closed permanently.
The club temporarily shut in November after the police submitted a licence review of the premises. This came after police withdrew objections to extend its opening hours in September.
Nightclub Sankeys, which opened a flagship dancefloor in Manchester in 2010, now owns the club in North Street and work has already started inside the venue.
Sankeys’ parent company Fashion Venue Ltd is known to run popular clubs in London such as Studio 338 in Greenwich and The Bridge in Tower Hamlets.
In an exclusive interview with the Recorder, events and music director at Sankeys Dan Perrin said the club will become a destination venue for music lovers and keen clubgoers in the area.
“This is registering the fact that Essex has a buoyant music scene but they are not catered for in the area,” he said.
“A nightclub can become the epicentre of a music scene and Sankeys can be a catalyst for bringing other bars, clothes and records shop to the area. It could transform it.”
Asked about why Sankeys decided to open in Romford, Dan replied: “First of all, Romford always had a history of being quite a good place to go out with people, who like a party.
“But it is also a perfect location for us between east London and Essex. This is big news for Sankeys and Romford will go down as being the first of something much bigger for the brand.”
For the first time, people will have to register to a members’ club and become part of the “Sankeys family”.
Members will be asked to fill in a survey about their music taste and how they see their best night out and in return they will be able to chose the club’s line-ups, make improvement suggestions and have a priority access.
On Fridays and Saturdays, card-holders will be given priority entry and only 30 per cent of spaces will be allocated to non-members.
“We are not interested in people who had a few too many to drink and want to find a place to spend the rest of the night, we want people to come for a specific DJ and music,” said Dan.
Sankeys East is expected to hold its launch night on December 26.
But first, a council committee will have to agree to the transfer of the licence on Monday 12.
At the time of publication, Circuit did not respond to our request for a comment.
To read the full exclusive interview with Sankeys, pick up this week’s Recorder.