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‘An everyday adventure’ – Romford Market set for £2m transformation

PUBLISHED: 15:44 12 November 2015 | UPDATED: 15:41 16 November 2015

St George's Day celebration at Romford Market

St George's Day celebration at Romford Market

Archant

Romford’s famous market is set to undergo a £2million transformation into an “everyday adventure” complete with new trading days and food stalls.

Consultants 20:20 Ltd have spent the year creating ideas for a new-look market as Havering Council bids to make it more vibrant.

The resulting proposals have now been revealed and will go before cabinet on Wednesday.

Plans include bringing in 50 new traders in the next four years, “moving and improving” current stalls, holding seasonal and cultural events and creating new market days.

The council’s new branding concept will be “an everyday adventure” – “celebrating the ordinary, sense of discovery, multipurpose, multi-occasion – always worth a visit”.

A new audience of young families, affluent over-65s and young professionals will be targeted.

Traders will need to sign a pledge and agree to trade on all market days, adhere to presentation and customer service guidelines and respect all customers and co-workers.

While more traders are essential to the plans, existing ones will also be encouraged to expand their businesses.

Super-fast wi-fi will be brought in and a cafe area will be created for shoppers to relax.

New market days with a different focus will be brought in to cater for the new target customers. This could include a Thursday market focusing on food and drink – with slightly later trading times – and a vintage flea market on Sundays.

Meanwhile, car parking spaces in the Market Place are set to be sacrificed to bring in all-weather canopies and semi-permanent catering equipment for hot food stalls.

As it stands, Romford town centre accounts for £33million of business rates – 40 per cent of the borough’s total.

To finance the project, the cabinet will need to approve £1million of capital investment.

It is hoped the rest of the money would be match-funded by the Mayor’s Regeneration Fund. There is also hope of a grant from the Heritage Lottery Fund.

If the plans are approved, the council will begin speaking to traders this month.

Should everything go to plan, the transformation will be complete by March.

What do you think of the new plans? Contact Sam on 020 8477 3810.


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