Pupils from a Harold Hill primary school got a taste of The Apprentice when they successfully pitched their business plan for a kindness revolution at City Hall.

The Mayor of London, Boris Johnson, and multinational goods company Unilever had invited London schools to bid for £1,000 to fund a social community project.

Youngsters from Broadford Primary School, Faringdon Avenue, pitched an idea for a kindness revolution under the hashtag #wearekind.

Plamen Vasiley, 10, said: “The aim of the project is to help people in our community feel better about themselves and realise that small actions of kindness can have a huge impact. We want to create a kindness revolution!”

The team, one of 12 shortlisted, was successful and has been awarded funds, which means it can launch its project in January.

Temira Hascar, 10, said: “It was just like being on Dragon’s Den. They asked us questions about our budget, how we would raise awareness and how we could prove we had the impact.”

Lois Nicholls, deputy headteacher, added: “When you commit an act of kindness there are three impacts. The person committing the act gets a benefit. The receiver feels a positive impact – which we hope they will pay forward. There may also be a witness to the act who will feel inspired to act kindly themselves.”