Council-created app Veggie Run teams up with West Ham for new healthy living programme

PUBLISHED: 17:00 18 September 2018

Ross Williams from the West Ham United Foundation and Havering Council's chief executive Andrew Blake-Herbert.

Ross Williams from the West Ham United Foundation and Havering Council's chief executive Andrew Blake-Herbert.

Havering Council

The first council-created app which aims to teach children about living healthy lives, has partnered up with the West Ham United Foundation.

Veggie Run, which was launched by Havering Council earlier this year, will be working with the football charity to deliver the Healthy Hammers programme to 2,400 children at more than of the borough’s primary and junior schools throughout the 2018/19 academic year.

Cabinet member for children’s services, learning and education, Councillor Robert Benham said: “The partnership between Veggie Run and the West Ham United Foundation is a first of its kind for a council in England.

“Through Veggie Run we aim to educate children about healthy living through digital game play, and directly reward them and schools with sporty prizes.”

To commence the partnership, 30 primary and junior schools were selected at random by chief executive of the council Andrew Blake-Herbert and Ross Williams from the West Ham United Foundation.

The club will also welcome 10 pupils to their stadium on November 7 and all children have to do to be included in the prize draw, is to eat a school catered lunch from September 21 - October 19.

To officially launch this exciting partnership, The West Ham United football Club will host 10 lucky primary or junior school pupils at their stadium on 7 November.

For children to win a place at the stadium, they only need to eat a school catered lunch from 21 September – 19 October to be included in a prize draw. Winners will also receive a free West Ham home football kit printed with a Veggie Run character, shin pads and a full stadium tour.

Senior schools development officer at the West Ham UTD Foundation Ross Williams said: “This partnership will enable the West Ham United Foundation coaches to deliver health and nutrition based activities to over half of the London Borough of Havering’s primary and junior Schools by the end of the 2018/19 academic year.

“Delivering a programme to such a wide audience who are supported at home via the Veggie Run app, helps to children engage with healthy living.”


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