Collier Row entrepreneur seeks help to launch colouring book of the future
PUBLISHED: 07:26 11 May 2016 | UPDATED: 11:20 12 May 2016
An entrepreneur is appealing for the public’s help to combine cutting edge virtual reality technology with the simple colouring book.
Mother-of-one Sharon Wyness, 50, of Upminster, had a revelation about her new way to entertain children, when she saw her seven-year-old son play with a furniture magazine app, that used augmented reality to make the image of a sofa materialise.
“It was the light bulb. If this can engage kids to that level, this is the way to go,” said the property stylist.
Sharon and tech-savy friend James Murden, launched an app that used augmented reality to make animal stickers come to life last spring.
They have now sold about 200,000 through chains including Toys R Us, Argos, and Amazon.
When the pair discovered the wonders of virtual reality they decided to extend their company, Mardles, and allow children to design their own worlds.
“We all know that kids love using colouring books but they also love using tablets, we’ve fused the two together to create educational colouring books that come to life,” explained Mrs Wyness.
From underwater worlds, to homes, gardens and outer space children can bring their designs to life using the free app.
It also gives them the chance to personalise an alien that will discover the world they created.
The game is available in four languages and includes facts.
Sharon added: “This is an education process as well as a lot of fun.”
With no advertising and no in-app purchases, the mother said parents can feel safe when their children are having fun.
She said: “For us it’s about kids engaging with technology, while enjoying all these old things that you enjoyed yourself and you want your kids to continue doing.”
Although the colouring books’ prototypes are well under way, the tech pair still need funds to finalise and commercialise their project.
To support the project on Kickstarter, visit discovar.co.uk
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