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Christmas is all wrapped up in Romford town centre

PUBLISHED: 12:00 15 December 2016 | UPDATED: 12:36 15 December 2016

Shoppers tuck in free Romford wrapping paper in South Street

Shoppers tuck in free Romford wrapping paper in South Street

Three Pipe

Christmas is all wrapped up for shoppers in Romford as a giant wrapping paper dispenser has appeared in the town centre.

Romford wrapping paper is available from South Street until it runs outRomford wrapping paper is available from South Street until it runs out

The free festive wrapping paper, which was specifically designed for Romford, is available from South Street until it runs out.

Shoppers can tear as much of the paper they need to wrap up their presents.

The project is part of an initiative by five shopping centres, The Brewery, The Liberty, The Mercury Mall, The Quadrant Arcade and Romford Shopping Hall to rebrand Romford’s identity and make it a destination for new residents and businesses.

Each year 172,000 shoppers are estimated to visit Romford, spending £548 million.

Jonny Birkett, Romford growth manager from the Romford Town Management Partnership, said: “We wanted to spread some Christmas cheer in Romford by supplying our loyal shoppers with Romford wrapping paper.

“Hopefully some locals and others further afield will be waking up to a little bit of Romford under the tree on Christmas morning.”

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