Scheme to encourage breastfeeding launches in the borough

PUBLISHED: 12:30 17 July 2018

Havering Council has launched a new breastfeeding scheme. Picture: Andrew Matthews/PA Wire/PA Images

Havering Council has launched a new breastfeeding scheme. Picture: Andrew Matthews/PA Wire/PA Images

Andrew Matthews/PA Wire/PA Images

A Breastfeeding Welcome scheme is launching in the borough, encouraging cafes, restaurants and other venues in Havering to register.

Mums have the legal right to breastfeed anywhere in accordance with the Equality Act 2010, but poor facilities and a negative reaction from those around them can sometimes make this difficult.

In a Start4Life poll, 72pc of respondents said they support public breastfeeding but 34pc of women reported feeling uncomfortable and embarrassed to breastfeed in public spaces.

The aim of the council-run initiative is to make it easy for mums to find welcoming and supportive places to breastfeed as well as to recognise those businesses and organisations that promote and support mums.

To find Havering Breastfeeding Welcome venues, mums are advised to look for the blue and white logo with a mum and baby symbol, displayed in the windows of cafés, libraries, children’s centres and other public venues around the borough.

Members of the public are encouraged to prompt their favourite coffee shops and other meeting places in Havering to register on the website.

To coincide with the launch, Havering Council’s Early Years Practitioners will also be joined by health visitors and mums from local organisations LatchOn and the Maternity Voices Partnership on Thursday, July 19.

They will be at The Liberty shopping centre, Western Road, Romford, on the day where they will be available to provide residents the opportunity to get more information on the scheme alongside advice and support on infant feeding.

LatchOn was started in 2013 by mums who set up a breastfeeding support group and the Maternity Voices Partnership is a team of women, commissioners and providers working together to review and contribute to the development of maternity care.

Cabinet member for health and adult care services Councillor Jason Frost said: “This scheme is all about removing the stigma that some people associate with breastfeeding in public places.

“The more mums who breastfeed in public, the more normalised it will become - which can only be a good thing for the health of both mother and baby”.

To find more places in Havering that support breastfeeding and for further details about the scheme in general, visit

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