Beermats deployed in Havering army recruitment drive
PUBLISHED: 07:00 25 March 2015
Beermats are on the front line of a mission to increase the number of Army Reservists across the borough.
This week mats bearing the slogan “Don’t just see the world through the bottom of a glass... join the Army Reserves” were distributed around Havering pubs, as part of a council campaign.
It is hoped the mats will prompt discussions that lead people to consider signing up.
Cllr Roger Ramsey, leader of Havering Council, said: “We’re very proud of our armed forces and always happy to support their efforts.
“Our recruitment campaign has encouraged people to consider serving their country and the beermats are a fun way to catch the attention of more potential recruits in Romford and across Havering.”
Applications to join the reserves have increased four-fold in the borough following the launch of the campaign a year ago.
In the last six months 40 people have requested information about the local 151 Regiment, Royal Logistic Corps, 21 of who have submitted applications.
The authority’s efforts support a Government drive to increase the strength of the Army reserve to 30,000 by 2020.
Over the next few years the role of the Army Reserve will be expanded to work more closely with regular troops.
Anyone who can commit to a minimum of 19 days a year can apply to become an Army reservist.
Capt Derek Gregory MBE RLC, said: “Reservists are normal hard working men and women recruited from local boroughs such as Havering.
“They give up their spare time to train and serve alongside the Regular Forces. The Army Reserve is recruiting to meet the challenges of the future, this growth is made easier by support shown by the borough and community as a whole.
“The local units have seen an increase in recruiting interest as a direct result of local initiatives and are on track to meet their recruiting targets.
“Fully equipped, flexible and agile, these units will confidently take their place as part of a newly structured and integrated Army of 2020.”
To find out more visit www.army.mod.uk
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