Amy Childs opened her first boutique in Brentwood this week.
The reality TV star said she opened the clothes shop after her clothing website kept crashing.
The opening on Wednesday was in Ongar Road, and attended by her cousin Harry Derbridge, reality stars Peter Andre and Holly Hagan and TV presenter Lizzie Cundy.
Amy, 22, formerly a star on The Only Way Is Essex, already has a salon in Ingrave Road.
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