An East London education boffin came to the rescue when Peppa Pig's parents were struggling to calm a sobbing baby Evie.
In the episode, Mummy and Daddy Pig struggle to soothe the crying Evie, and call on Professor Sam Wass from the University of East London (UEL) for expert advice and reassurance.
The animation is part of a campaign featuring Peppa Pig's family and includes advice for parents as well as pointing them towards the Best Start in Life website for advice.
In the animations, Mummy and Daddy Pig explore common questions and challenges of being a parent - from infant feeding to early learning and preparing for school.
Professor Wass, director of the university's Institute for the Science of Early Years and Youth, said: "Parents play a vital role in shaping their child’s development during the early years.
"Simple, everyday interactions - like bonding, chatting, and playing - can make a big difference, helping children build the skills and confidence they need to start school ready to learn.
"To support parents, it’s essential that trusted information and professional advice are easy to access, both online and within local communities."
The campaign is a collaboration between the Department for Education, the Department of Health and Social Care, and Hasbro.
It aims to give parents of children aged 0-4 access to NHS-approved early years advice through familiar characters.
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The animations are part of a wider series produced by Pink Static and available on the Muddy Puddle Parenting YouTube channel, Peppa Pig’s official channel for parents.
Olivia Bailey, minister for early education, said: "Peppa Pig has been part of family life for a generation. When parents are already turning to her world for comfort, routine, and reassurance, it makes sense to meet them there."
Parents are guided to visit the BestStartinLife.gov.uk website for advice and information on local family hubs offering in-person support.
The site is part of the UK Government’s Best Start in Life programme, launched in October 2025.
Health minister Baroness Merron said: "Peppa Pig is already a familiar face in living rooms across the country, loved by millions of young children and their families. This campaign is a brilliant opportunity to reach parents with trusted NHS-approved advice to help give every child the best start in life."
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