Chabad charity ‘cereal domino’ challenge in Ilford school

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Excited children cheered as hundreds of boxes of breakfast cereals lined up like dominoes toppled over one by one.

The ‘domino’ challenge at Wohl Ilford Jewish Primary school was a creative idea to support families in need.

Every pupil brought a box of cereal to school to donate to the Chabad Aid charity to distribute to families in need.

They collected 225 boxes which were carefully lined up, stretching from the top of the school stairs and along the corridor.

The entire school gathered to watch as Rabbi Aryeh Sufrin, the charity’s director, set the ‘Chesed’ kindness challenge in motion by toppling the first box for the cascading domino effect.

“What a way to involve pupils and the parents in our Chesed project,” Rabbi Sufrin said. “The children had fun while taking part in the blessing of having breakfast on their tables each day.” Chesed is Hebrew for ‘kindness’.

All 225 cereal boxes were then collected by Chabad Aid for their weekly food distribution programme to families in need in Essex and east London.

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