A baby and toddler centre has opened on a busy street in the town centre.

The Wow Centre opened in High Street, Romford, yesterday (October 16) after Kelly Nichols, Baby Sensory franchise employee, fought hard after Covid to secure a permanent venue.

Previously operating out of St Michaels Church in Gidea Park and St John's Hall in Romford, Kelly said she was glad to have a fixed location to provide a vital service for children in Havering.

"It was so busy yesterday - the launch was beautiful," she said. "To go full circle again it was lovely," said Kelly, who tried to open a centre around four years ago, but was prevented from doing so by Covid.

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Romford Recorder: The Wow Centre caters for babies and toddlersThe Wow Centre caters for babies and toddlers (Image: David Taylor)

Kelly, who has been working in Romford for five years, said The Wow Centre would play an important role for parents and their children.

"It is all about education," she said. "It's key talking to mums and dads all about the importance of play and interaction.”

David Taylor, Conservative councillor for St Edwards, added: "I'm always pleased to see a new business in Romford.

"I wish The Wow Centre the best of success."