An independent cinema in Romford has reduced ticket prices as it bids to help people with the cost-of-living crisis.
Premiere Cinemas, located on the top floor of Mercury Shopping Centre, has slashed prices to just £3.50. A family ticket for four has been cut to £12.
This is to support families in the current economic climate, a spokesperson for the shopping centre said.
They claimed it is "the best value cinema within the M25".
The cinema, which was recently refurbished, hosted the Romford Film Festival earlier this year which attracted international filmmakers.
Read More: McDowell's Pie and Mash in Romford set for closure
The venue is due to host its first East London LGBTQ+ film festival in November in conjunction with local group Kaleidoscope.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here