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Romford pals aim to rival X Factor with their own record label

PUBLISHED: 15:49 15 September 2011

Charlie (Kiss breakfast), Ryan Richards (SnR), Shelleze Richards (SnR), Rickie (Kiss breakfast), Callum Hall (me), Justin Joseph, Melvin (Kiss breakfast)

Charlie (Kiss breakfast), Ryan Richards (SnR), Shelleze Richards (SnR), Rickie (Kiss breakfast), Callum Hall (me), Justin Joseph, Melvin (Kiss breakfast)

Archant

Two former Romford pupils have set up their own record label in a bid to rival TV talent shows like X Factor.

Callum Hall and his friend Justin Joseph, both 20 and former St Edward School students, launched their own independent record label called AJR Entertainment to put a stop to what they call “hand picked talent”.

Callum said: “There are too many shows like X Factor and Britain’s Got Talent which hand pick who they want and I don’t think they give a fair opportunity to everyone.”

The friends decided to set up their own label after a conversation three months ago about the music industry and the way in which TV reality shows were manufacturing artists.

So far the pair has one group called SnR signed up to their label. They were able to get in touch with the group through social network site Facebook and even secured a performance for them at the Norfolk Spectacular alongside established artists like Tinie Tempah, N Dubz, Chipmunk, Chase and Status.

Callum said: “The whole point of the label is that we want to show young artists that they do not need to be signed up to a major label to enjoy success. We are doing well so far because people like the fact that we are just ordinary people that are helping artists.”


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