The Only Way Is Essex inspires cosmetic surgery interest

PUBLISHED: 13:57 01 November 2010

Left to right: Jessica, Lauren, Mark, Sam, Kirk and Amy from ITV2's The Only Way Is Essex

Left to right: Jessica, Lauren, Mark, Sam, Kirk and Amy from ITV2's The Only Way Is Essex

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THE NEW Essex reality TV show which is taking the country by storm has sparked a surge in the number of people interested in cosmetic surgery in the county, figures have shown.

Transform Cosmetic Surgery Group said since ITV2’s The Only Way Is Essex first aired a month ago there has been a 31per-cent increase in boob job enquiries and a 24per-cent increase in liposuction enquiries in and around Essex.

The show, which follows the lives of Essex girls and boys from Brentwood, Gants Hill, Abridge and Grays and focuses largely on glamour and appearance with regular references to “fake boobs”, “boob jobs”, “nose jobs” or “Botox”, has influenced viewers to want to raise their game in the glamour stakes, Transform suggests.

Although Essex has long had a reputation for glamour and high-maintenance beauty regimes, since the likes of Jordan-wannabe Amy Childs, from Brentwood, hit UK screens, enquiries into non-surgical treatments have soared at Transform.

The sudden surge in cosmetic surgery and non surgical enquiries has prompted the company to consider opening a new clinic in the area to cater for the demand.

In the past month the company has seen a staggering 27per-cent increase in Botox enquiries and 18per-cent increase in lip enhancement enquiries (compared to the same month last year).

And the demand has not just been limited to women with a separate 32per-cent increase in male Botox enquiries from the area, possibly driven by their aspiration to become more like uber-groomed Mr Essex Mark Wright from the show.

Shami Thomas, spokesperson for Transform said: “We are astounded by the impact that the show is having on the number of enquiries from the Essex and the East London area – we can also see a direct correlation on our website when the programme is on air.

“Our central London clinic has had a huge influx of patients from the Essex area - so much so, we’re considering opening a clinic in the area to cope with the demand.

“The show’s stars certainly live up to the Essex stereotype as being gorgeous and glamorous, but this surge in enquiries shows that looking good is a priority whether you’re on TV or not.”

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