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London 2017 World Championships medals unveiled

PUBLISHED: 08:00 23 May 2017

Unique medal design unveiled for summer of world athletics

Unique medal design unveiled for summer of world athletics

Archant

The official World Para Athletics Championships and IAAF World Championships London 2017 medals have been unveiled.

The medals have been designed in the shape of an athletics track with symboles of every event for each schedule and an intricate design that bears resemblance to the inner workings of a watch.

With London the historical home of Greenwich Mean Time, the medals also feature iconic London landmarks that sit on the River Thames – Tower Bridge, the London Eye, the Shard and Big Ben – to give a strong sense of location.

Five-time Paralympic medallist Dan Greaves, European and Commonwealth silver medallist Jazmin Sawyers and coach of Olympic champion Jessica Ennis-Hill, Toni Minichiello, were all part of the creative panel that fed into the medal design process.

Dan Greaves said: “You don’t need too much motivation going into a home World Championships but being part of the panel and having helped to choose such great medal designs really does make you want to win one.

“I’m more determined than ever to get on the podium in London.

“The medals are so unique and I really like how my event, the discus, is represented along with all the other disciplines.

“As an athlete, a lot of hard work and time goes into winning medals and it is great to see that element of time reflected in the design.”

The medals were designed by Birmingham-based Toye, Kenning & Spencer who asked themselves what makes an athlete tick when creating the medals.

Hamish Ritchie, account manager at Toye, Kenning and Spencer, said: “For us as a company it was massive honour to be chosen to design the medals.

“It has been a while since we have worked on such a large scale international event like this and it is really nice to have that support.

“They wanted something that was made in Britain entirely.”

The World Para Athletics Championships kick off the Summer of Athletics from July, 14 to 23 July with the IAAF World Championships following at the London Stadium from August, 4 to 13.

Tickets are now on sale at https://tickets.london2017athletics.com/.

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