Search

OPINION: Broadcaster Steve Allen looks at the issues of today

PUBLISHED: 11:50 21 August 2017

Archant

I’m not a cheapskate, I’m using psychology

Do you ever use the phrase wine o’clock? If so, you probably annoy your friends on social media, but also new research from Germany may be of interest to you. They have looked at what makes a wine taste nice.

I like this story as it means the wine I had last night was technically research and I can claim it back against tax.

I needed a drink last night. I got the train home and Waterloo is a nightmare. I finally get what that Abba song was about.

If I had to go through there every day I think I’d surrender too.

The research found that expensive wines are tastier. You maybe thinking, “Duh,” but that statement is true even when it’s the same wine in all the glasses. Tell someone the wine is more expensive and it triggers the reward centre in the brain and the drinker enjoys it more.

This is great. It means when I buy store-own tomato ketchup and decant it into a fancy brand bottle, I’m not being a cheapskate, I’m using psychology.

It’s like how I do my weekly shop in a budget supermarket but my bags for life are from the top end places. I’m activating my reward centre.

And also, life is a long time. If I’m teaming up with a bag for life, I want something that’s not budget range. I’ve got hope, I’ve got dreams.

The news of the German research comes out as we hear millions of rail users in the UK will see the price of regulated rail fares rise by up to 3.6 per cent in January.

Now we know the same shoddy, frequently delayed, cancelled and overcrowded service is now worth 3.6pc more, that German research says we should enjoy the journeys more.

• Tune into Steve’s Friday show on Time 107.5 FM at 2.15pm for the weekly local paper review with the Recorder.

Latest Romford Stories

Yesterday, 15:00

Keep clear of these roads to avoid delays.

Yesterday, 10:44

Dagenham & Redbridge boss John Still felt his side were good value for their 3-2 win over Chester on Saturday.

Yesterday, 08:46

Relegation-threatened Romford ended a nine-game losing streak with a morale-boosting win at Ship Lane on Saturday.

For several months our police service in Havering has been operating under a trial merger with neighbouring boroughs in Redbridge and Barking and Dagenham.

Saturday, February 24, 2018

Raiders were hit for six by high-flying Phantoms as they suffered a second successive National League defeat in Romford and slipped out of the top four.

Saturday, February 24, 2018

Hornchurch had to settle for a point after letting a lead slip against Tilbury at Bridge Avenue.

Saturday, February 24, 2018

The Hammers had their chances but they were outplayed by the rampant Reds

PROMOTED CONTENT

Window and conservatory specialist Ken Rhodes talks about the possibilities for brightening up your home for the new year, and with their home improvement finance deals it’s possible for everyone to make some changes

Lisa and Jennie are cousins who grew up in the borough. Their grandmother, ‘Nanny Fish’ was a huge part of their lives, and while she had dementia and increasing needs, she really benefited from having care in her nephew’s loving home. This experience was the inspiration for Lisa and Jennie to set-up their own home care service.

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read

Awards Directory

Show Job Lists

News from your area

Competitions

Having a brand new kitchen is something that lots of people want but can only dream of. Sadly keeping up to date and making our living spaces as nice as they can be is a costly and incredibly stressful business. Even a fresh coat of paint makes all the difference but isn’t easy or quick.

Who wouldn’t love the chance to go on a shopping spree. Imagine being able to walk into a shop and choose whatever your heart desires without having to worry about how much it costs.

Digital Edition

cover

Enjoy the
Romford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now