Search

Opinion: A look at the issues of today

PUBLISHED: 12:00 11 November 2017

Archant

Nutella is suffering from ingredientflation

There has been a lot of shocking news lately.

We heard that rich people aren’t paying tax, the essential money used to fund Parliament, which is where we keep our sleazes.

Twitter changed its limit to 280 characters, which means war with North Korea just got twice as close.

In the face of all that news there is one story they got listeners to my afternoon show really angry. Nutella has changed its recipe.

Firstly, the word recipe seems a bit of a stretch. Surely it’s a list of things that get mixed together.

That’s like me calling a bowl of Rice Krispies, UHT milk and apathy my recipe I try most nights.

For those who don’t know, Nutella is a chocolate and hazelnut spread. So which ingredients have changed? The powdered milk and sugar.

They increased the amounts of those last items, which is surprising as I can’t imagine anyone has ever tasted something and said, “Hmm, needs more powdered milk”.

Some people are big Nutella fans, and if you eat a lot of Nutella it’s not a shock that you’re big.

They may have noticed that by increasing the amounts of the two cheaper ingredients you’re actually getting less of the expensive ones.

First came inflation where items got more expensive, then came shrinkflation where items got smaller for the same price so we didn’t notice we were paying more.

And now there’s this, ingredientflation where the recipe changes to make it cheaper to make yet it sells for the same price.

You know that scene in Oliver! where he asks for more gruel?

If the gruel was put in an oversized box labelled new improved recipe gruel, that would be a prediction of what shopping will be like in ten years.

Only Oliver was bright enough to ask for more.

Latest Romford Stories

Yesterday, 17:00

An invitation is being extended to residents across the borough to mark Holocaust Memorial Day at a special service.

Yesterday, 14:38

A man who is wanted in connection with nine burglaries was arrested in a police raid after he jumped from an upstairs window.

Yesterday, 12:50

A woman has been taken to hospital after a three-car pile up on the A127 in Upminster this morning (Monday, January 22).

Yesterday, 12:30

Two 20-year-olds from Chadwell Heath and Goodmayes have been charged in connection with a robbery in Southend on Saturday (January 20).

Yesterday, 12:16

These are the first purple Elizabeth line roundels installed ahead of the line’s official opening in December.

Yesterday, 11:11

A 60s-themed show celebrating everything that is British will be taking centre stage at a Romford theatre.

Hammers centre half James Collins says he has heard nothing from the club about a new contract

Yesterday, 10:00

The latest news from the Thomas McCurtains GAA club

PROMOTED CONTENT

Window and conservatory specialist Ken Rhodes talks about the possibilities for brightening up your home for the new year, and with their home improvement finance deals it’s possible for everyone to make some changes

Lisa and Jennie are cousins who grew up in the borough. Their grandmother, ‘Nanny Fish’ was a huge part of their lives, and while she had dementia and increasing needs, she really benefited from having care in her nephew’s loving home. This experience was the inspiration for Lisa and Jennie to set-up their own home care service.

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read

Show Job Lists

News from your area

Competitions

Having a brand new kitchen is something that lots of people want but can only dream of. Sadly keeping up to date and making our living spaces as nice as they can be is a costly and incredibly stressful business. Even a fresh coat of paint makes all the difference but isn’t easy or quick.

Who wouldn’t love the chance to go on a shopping spree. Imagine being able to walk into a shop and choose whatever your heart desires without having to worry about how much it costs.

Digital Edition

cover

Enjoy the
Romford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now