Valentine’s Day: Romford sees biggest increase in Royal Mail deliveries, making it ‘UK capital of love’
PUBLISHED: 17:26 12 February 2013 | UPDATED: 17:26 12 February 2013
If you’d rather put pen to paper than finger to screen to express your love, you’re in the right place – Romford is the UK capital of old-fashioned Valentine’s Day post.
Royal Mail analysed how many letters and cards each of its sorting offices processed in the week leading up to Valentine’s Day 2012, and compared the results with figures for the week before.
And Romford’s Crow Lane depot showed the biggest increase of any in Britain – a 24.4 per cent hike in the second week of February.
On average, mail centres see just a 3.4 per cent increase as February 14 approaches.
Steve Molloy, Royal Mail’s delivery director for Essex, said: “Love is definitely in the air in Romford and across the east London region as our research shows residents are eager to express their love through traditional Valentine’s Day cards. We’re delighted to declare Romford the UK’s ‘Capital of Love’.
“Valentine’s Day is one of our busiest times of the year and we would always encourage people to post their cards early, with a full address and postcode, so their messages of love and romance will arrive on time.”
The Romford depot processes mail for the RM postcode – which covers Havering and the surrounding area – as well as its neighbouring IG region and the E postcode of east London’s more central boroughs.
To celebrate the news that Romford is the centre of so much romance, Kevin Mccarthy, who manages the Crow Lane centre, presented Havering’s Mayor, Cllr Lynden Thorpe, with a giant Valentine’s Day card.
Sharon Little from the UK Greeting Card Association said: “Royal Mail’s research has shown that when it comes to true romance, people living in Romford and east London have got it covered, expressing their love through the power of traditional cards.
“Sending a card is a wonderfully romantic gesture, especially when it arrives through the letterbox. With over a million more Valentine’s cards sent than the previous year, we’re becoming an even more romantic nation than ever.”
What do you think – is a handwritten card still the ultimate romantic gesture, or will love shine through however it’s expressed? E-mail your thoughts to firstname.lastname@example.org.