Trailblazing barbershop La-Rocque & Son move to bigger premises in Romford

09:00 20 July 2014

Jamie La-Rocque has opened up a brand new, larger, barbershop, four months after opening his first barbershop in the Romford Shopping Hall

Jamie La-Rocque has opened up a brand new, larger, barbershop, four months after opening his first barbershop in the Romford Shopping Hall


A busy barber has enjoyed so much success that four months after launching his business he has moved to a bigger premises.

Passionate barber Jamie La-Rocque cutting hair.Passionate barber Jamie La-Rocque cutting hair.

Jamie La-Rocque, 28, of Romford, owner of La-Rocque & Son barbers, Romford Shopping Hall, has made the move in response to demand.

The barber likes to offer fresh cups of filtered coffee to customers.

Mr La-Rocque started his business after cutting hair in central London.

He said: “We’ve got a really cool, creative space and we have got fresh coffee on the go.”

He said a positive attitude is behind his success.

“We’re always smiling, we try to do something a little different.”

The new barber shop is not too far away from its old home – a bigger space at the front of the same shopping hall.

Mr La-Rocque, who has more than 10 years of experience cutting hair, said: “If you see the shop, there’s a Brick Lane-Shoreditch feel to it, which is really popular at the moment.”

He added: “I was working in the City and it really upped my game and re-ignited my passion.”

Shopping hall manager Michelle Fitzgibbons said: “He’s absolutely brilliant, he’s young, enthusiastic and hungry for it.

“It’s not a regular occurrence but, for proactive shop owners who do take a fresh look at business, they see the benefits in being able to expand.”

La-Rocque & Son is one of many small businesses coming out on top after the impact of the economic downturn.

The shop owner, who says the store provides the “whole package”, said: “Our service is something different and our haircuts are really good value for money.”


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