Traders join forces to fight competition from new controversial Tesco

17:55 31 January 2013

Traders in Brentwood are trying to attract more business to the High Street and not loose out to a new tesco

Traders in Brentwood are trying to attract more business to the High Street and not loose out to a new tesco's that is being built on King's Road. Will Russell, far right, owns the Hairdressers 'Vega'. He's holding a QR code that directs shoppers to Brentwood businesses.


»Traders in Warley are launching a campaign to get shoppers back in the high street in a bid to fight competition from a new controversial Tesco store.

Business owners in King’s Road and Warley Hill have been working on an action plan to entice customers and improve the quality of shopping in the area. They want people to be proud of their independent shops and to support the high street.

Cllr Will Russell, who owns Vega Hairdressing in King’s Road, has been spearheading the campaign.

He wants feedback from traders about how they want to spend possible cash from the Brentwood Renaissance Fund on the project.

Loyalty cards

The traders are looking at improving customer care, creating loyalty cards, improving shopfronts, employing mystery shoppers and highlighting free parking areas.

Cllr Russell has also signed up a guest speaker to advise traders on how to save money on utility bills.

The meeting tomorrow (Saturday) morning comes at a time when traders in King’s Road and Warley Hill fear the Tesco store will affect their businesses. It is set to open on the former Warley Tavern site in Warlet Road in the summer.

Cllr Russell added: “I realise that not everyone will embrace the arrival of Tesco. But, as one of about 50 hairdressing salons in Brentwood, I am only too aware of how healthy competition can affect a business. I would like to help King’s Road and Warley Hill traders appreciate their own unique selling points and how they can offer the individual customer service that will ensure they will continue to thrive – whoever moves into the trading area.”

Brentwood Council leader Louise McKinlay added: “Cllr Russell is taking a practical approach, and offering genuine advice and support to his fellow traders in King’s Road and Warley Hill. We are very fortunate in Brentwood to have so many independent shops and the Conservative administration is keen to support them – while also appreciating competition can be, and is, a healthy challenge.”

A Tesco spokesman said: “Our Express stores are extremely popular with customers and typically increase footfall into the local area. These stores act as an anchor within high streets and shopping parades, attracting new customers and improving the economic vitality of the area to the benefit of many local traders.”


Latest News Stories

Yesterday, 16:30
Last night's full council meeting saw decisions being made on the release of £83million to build new affordable homes and the expansion of at least five primary schools

Councillors have agreed to release £83million to provide affordable housing in the borough, expand at least five primary schools to ease the shortage of school places and pledged to ensure more work opportunities for adults with autism in last night’s full council meeting.

Yesterday, 14:27
Police were called at 12.58pm in the proximity of the Brewery shopping centre in Romford

Trains stopped going through Romford station after police reported a suspicious vehicle in proximity of The Brewery.

Yesterday, 07:00
File photo dated 28/09/15 of Shadow Chancellor John McDonnell, who is warning the Government's failure to invest in Britain's infrastructure is putting the future prosperity of the country at risk.

Shadow chancellor John McDonnell MP is due to visit Havering on today to speak to young Labour members.

Yesterday, 07:00
Robert Knowles serving food platters and salt beef sandwiches at the TapRoom micropub in Upminster, which opened on Saturday

The borough’s first micropub finally opened on Saturday and welcomed its first customers with locally sourced pork pies, cheese platters and real ale.

Wed, 14:12
Chancellor George Osborne outlined the government's spending plans in his Autumn Statement and Spending Review (Pic: PA/Yui Mok)

The Chancellor of the Exchequer George Osborne has announced his budget proposal for the next five years – here are the main things to know.

Wed, 11:56
Picture: Google maps

A man has been arrested os suspicion of stabbing a 16-year-old boy near Havering College.

Wed, 11:23
The London Fire Brigade has put forward proposals to axe 13 fire engines - including one from Stratford - to save £11million

‘All the conversation now is about social media, removing something as important as this is a false economy’ say Tories

Most read news

News from your area


Click on the banner above for full coverage of the centenary commemorations of the outbreak of the First World War.


MAC Makeup

MAC are renowned for their flawless, fabulous make up that is used worldwide by the stars. You too can have the chance to have the perfect makeup to suit your needs with £1,000 to spend on all the glam goodies you like!


You are never far from an Argos, wherever in the country you may be. They are like a magical cavern where whatever you need they seem to have it out the back behind the counter. So why not put them to the test with this great MyOffers competition to win £1000 to spend in-store.

Digital Edition

Read the Romford Recorder e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder