Search

Traders join forces to fight competition from new controversial Tesco

17:55 31 January 2013

Traders in Brentwood are trying to attract more business to the High Street and not loose out to a new tesco

Traders in Brentwood are trying to attract more business to the High Street and not loose out to a new tesco's that is being built on King's Road. Will Russell, far right, owns the Hairdressers 'Vega'. He's holding a QR code that directs shoppers to Brentwood businesses.

Archant

»Traders in Warley are launching a campaign to get shoppers back in the high street in a bid to fight competition from a new controversial Tesco store.

Business owners in King’s Road and Warley Hill have been working on an action plan to entice customers and improve the quality of shopping in the area. They want people to be proud of their independent shops and to support the high street.

Cllr Will Russell, who owns Vega Hairdressing in King’s Road, has been spearheading the campaign.

He wants feedback from traders about how they want to spend possible cash from the Brentwood Renaissance Fund on the project.

Loyalty cards

The traders are looking at improving customer care, creating loyalty cards, improving shopfronts, employing mystery shoppers and highlighting free parking areas.

Cllr Russell has also signed up a guest speaker to advise traders on how to save money on utility bills.

The meeting tomorrow (Saturday) morning comes at a time when traders in King’s Road and Warley Hill fear the Tesco store will affect their businesses. It is set to open on the former Warley Tavern site in Warlet Road in the summer.

Cllr Russell added: “I realise that not everyone will embrace the arrival of Tesco. But, as one of about 50 hairdressing salons in Brentwood, I am only too aware of how healthy competition can affect a business. I would like to help King’s Road and Warley Hill traders appreciate their own unique selling points and how they can offer the individual customer service that will ensure they will continue to thrive – whoever moves into the trading area.”

Brentwood Council leader Louise McKinlay added: “Cllr Russell is taking a practical approach, and offering genuine advice and support to his fellow traders in King’s Road and Warley Hill. We are very fortunate in Brentwood to have so many independent shops and the Conservative administration is keen to support them – while also appreciating competition can be, and is, a healthy challenge.”

A Tesco spokesman said: “Our Express stores are extremely popular with customers and typically increase footfall into the local area. These stores act as an anchor within high streets and shopping parades, attracting new customers and improving the economic vitality of the area to the benefit of many local traders.”

0 comments

Latest News Stories

15:07

Firefighters are tackling a blaze at a workshop in Crow Lane, Romford, believed to have been caused by a gas canister explosion.

13:30
Rocky

A leading animal charity has said cat cruelty is “skyrocketing” after a family pet was shot with an air rifle for the third time this month.

16:30
Two new train strikes are planned for June 4 and June 9  (Photo by Cate Gillon/Getty Images)

Network Rail workers are to stage two strikes next month after a new pay offer was rejected.

A c2c train pulling into London Fenchurch Street. They have put on 18 additional late night trains for We Are FSTVL.

Train operator c2c will be putting on additional late night services for party-goers at We Are FSTVL in Upminster this weekend.

Most read news

News from your area

WW100

Click on the banner above for full coverage of the centenary commemorations of the outbreak of the First World War.

Competitions

The sell out 2014 event 32 Londoners, returns to the Coca-Cola London Eye!

The Coca-Cola London Eye is proud to announce that 32 Londoners will be returning this June, following last year’s sell out event. The event will feature 32 talks, in each of the London Eye’s 32 capsules on 32 extraordinary Londoners.

You could take in stunning views of London over brunch at the Sky Garden

Celebrate lighter, brighter days with the chance of winning an indulgent brunch for two with a bottle of bubbles at Darwin, the cool and casual brasserie 36 floors up at Sky Garden.

Digital Edition

Image
Read the Romford Recorder e-edition today E-edition
Family Notices 24


Our trusted business finder