Romford pair of music fans put their shirts on new fashion label Amplify Clothing

PUBLISHED: 07:00 29 August 2016

Amplify founders Tom Murch and Jack Withing

Amplify founders Tom Murch and Jack Withing


A pair of music lovers are making some noise across the borough as they launched their own T-shirt brand.

It all started with a bang four months ago when good friends Jack Whiting, 24, of Romford, and Tom Murch, 26, of Croydon, wore the same T-shirt from an independent music shop during a night out.

After joking about starting their own fashion label, the website and graphic designers made their dream a reality over a coffee.

A few weeks later, Amplify became a registered company in Romford.

“It’s a creative name – it’s fresh, different and louder than everything else on the market,” said Jack.

It did not take long for Amplify to start making a buzz on social media after the pair created three simple T-shirt designs with a catchy logo.

“We want to design stuff that is unique and simple,” said Jack.

The T-shirts are made in a factory in Cornwall and sold over the internet.

Keen festival-goers Jack and Tom hope to attract a wide range of music-lovers and make their T-shirt fit any genres, from rock to house music.

“We want to base our products around music, but we want to make sure that we can cater for everyone – that will make us unique,” Jack added.

Amplify is in talks with a few big names in the DJ industry and a launch party is being organised but the details cannot be disclosed yet.

Exploring other types of clothing, material and designs, the young entrepreneurs see no limit to what they can produce, from hats to vests, sweat shirts and women’s wear.

“We are looking at every opportunity,” explained Jack.

The Amplify venture is about to get another boost as they have just signed the lease for a shop in Camden Market, north London.

Find out more here. 

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