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Mickey and Minnie Mouse help launch exercise campaign at Upminster school

07:00 15 July 2014

Public Health England launched a Change4Life campaign with Disney to get kids more active this summer. Picture: Jeff Moore

Public Health England launched a Change4Life campaign with Disney to get kids more active this summer. Picture: Jeff Moore

jeff moore

A campaign to get kids exercising during the summer holidays has been launched with help from two familiar faces.

Mickey and Minnie Mouse dropped by the Coopers’ Company and Coborn School in St Mary’s Lane, Upminster, today to launch the 10 Minute Shakeup, a collaboration between Disney and Change4Life.

The aim is for children up and down the country to bank an extra 100,000,000 minutes of physical activity during the summer months.

Ten-minute bursts of exercise will help them reach the recommended 60 minutes or more of physical activity they need each day. Currently only one in five children aged five to 10 meet the target.

Jane Ellison MP, Parliamentary under secretary of state for public health, attended the launch.

She said: “We are seeing some encouraging signs of levelling off of obesity.

“By 2020, we want to see a sustained downward trend in the level of excess weight in children, by encouraging people to eat healthily and be more active. Change4life and this 10 Minute Shake Up campaign helps towards that ambition.”

Read more:

Coopers Company pupils crowned bike polo champs at inter-borough tournament

Coopers’ Company and Coborn School kids are triathalon champs

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