Search

How does your business stand out against the competition?

PUBLISHED: 11:00 10 November 2018

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

Archant

Jamie Brown, of Archant Local Impact, explains how to make your business stand out from the crowd

Local Impact logoLocal Impact logo

In life we can be certain of death and taxes, in business we can also be certain of competition (some businesses do also get away with the whole tax thing).

I am sure that there are businesses out there with competitors offering the same service, the same expertise and sometimes even the exact same product. Potential customers also don’t have to go that far to find the competition as Google does such a good job of bringing them all together in search results.

In order to stand out when people are comparing businesses, a business needs all of its marketing ducks in a row. It needs a strong and recognisable brand, it needs visibility online with great continuity between its website and social media. A business needs to give potential customers a great experience from beginning to end.

On top of all of this though a business needs to know when (and how) to make an offer its potential customers can’t refuse.

One really good tip is to only make an offer to people who are interested in what you do and make the offer specific. What I mean by this is only show your 10% off widgets offer to people who have been on the widget page of your website, only send the buy one get one free offer to people who have downloaded your widget brochure and so on. It might sound obvious but an offer is much more effective if it is made to an audience of interested people.

PPC adverts, email marketing, online display retargeting, direct mail and even digital geo fencing are all ways a business can get its offer to these super responsive people. Using these delivery methods with a great offer is an excellent way of standing out from the crowd right at the point a potential customer is choosing who to buy from.

It sounds simplistic but this approach does work. If you are interested in understanding the detail of how we do this check out our website, in particular the page titled ‘how do you stand out against your competition?

Latest Romford News Stories

23 minutes ago

The annual Christmas Cracker returned to Hornchurch this weekend as residents gathered to watch the moment this year’s Christmas lights were turned on.

10:11

Childhood friends were delighted when they more than tripled their target to raise funds for Children with Cancer UK with a special haircut in Upminster.

09:22

A 33-year-old man has been charged with drink driving following a car crash with an ambulance in Romford.

Havering and Redbridge’s London Assembly member, Keith Prince, has been officially reselected by the Conservative party to contest the seat in the 2020 elections.

Yesterday, 12:00

Letters, contributions and comments sent in from Recorder readers this week.

Yesterday, 10:16

A police cordon and crime scene remain in place this morning.

We all know that London is experiencing a violence epidemic, with knife crime up by 50 per cent since September 2015.

Saturday, November 17, 2018

When the fighting ended in November 1918, Havering’s prisoners of war came home. As Prof Ged Martin reports, many had suffered a hard time

PROMOTED CONTENT

From November, The Mercury in Romford begins to celebrate Christmas. The mall has plenty of gift ideas, fun events and activities for everyone

Vauxhall has completed its sport utility vehicle range with the third, and largest, Grandland X. We put the SUV, now available at Tony LeVoi in Romford, to the test.

“The time to repair the roof is when the sun is shining,” so the saying goes. So if some warm weather is making your conservatory uninhabitable, think about replacing its roof with a flat one and adding a roof lantern instead.

Newsletter Sign Up

Romford Recorder twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Show Job Lists

Education Promo

News from your area

Competitions

A Romford photographer impressed the judges of a national creative photography competition with a picture of a stunning sunset.

Digital Edition

cover

Enjoy the
Romford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now