Search

Ethical clothing store launched by former Coopers’ pupil

07:00 21 January 2014

Graphic designer Luca Iirita and brand founder Jonathan Mitchell at the launch party of brand Brothers We Stand. Picture: Arthur Hyam

Graphic designer Luca Iirita and brand founder Jonathan Mitchell at the launch party of brand Brothers We Stand. Picture: Arthur Hyam

Archant

An ethical clothes store has been launched by a former Coopers’ Company and Coborn School student.

Brothers We Stand is the venture of 24-year-old Jonathan Mitchell.

Jonathan said: “We want to celebrate good design and creativity as well as doing it in a way that’s conscious and respectful to the people who make the clothes we love.”

The brand launched in November and has gone from strength to strength with a new fashion shoot happening this week.

Jonathan, who lives in Athelstane Grove, Bow, used to commute to school in Upminster where he developed his business brain.

He said: “Me and my friend used to sell sweets and fizzy drinks out of our lockers at Coopers’.”

He went on to study international development at university which fuelled his ethically-conscious beliefs.

“I feel that it is men and women like us who make the clothes and they deserve to be treated well,” he said.

Environmental beliefs also run through his company.

He added: “The environmental crisis is an issue of our generation and we need to face it.

“If we can face it in areas such as fashion then it’s quite exciting.”

A unique factor of the Brothers We Stand store is the “footprint” tab next to each item of clothing.

Jonathan says that clicking this tab shows a full breakdown of that garment’s social and environmental impact both positive and where there’s room for development.

The store sources its clothes from companies across the world as well as having own-brand t-shirts.

Jonathan currently works as a waiter alongside his business venture during quite patches but he says: “This is going to be a big year for us.”

0 comments

Latest Romford News Stories

58 minutes ago
Leslie Coates.

Police are appealing for the public’s help in finding a vulnerable pensioner from Rush Green.

07:00
BHS, located in the Liberty Shopping Centre.

Shoppers have been making the most of closing down sales as the town’s BHS store prepares to close its doors for the final time.

Yesterday, 17:48
Jumping for joy

After the excitement of last week’s A-level results day, it’s time for teenagers across the borough to experience the same nerve-wracking feelings as they collect their GCSE results.

Yesterday, 13:02
Havering Museum will host the free workshop on September 22

An accountancy firm is sharing its resources with local start-ups and inviting them to attend a free business workshop.

Yesterday, 12:25
Residents staging a protest against plans to dump waste on Rainham's Ingrebourne Hill. A four-day public inquiry over the plans opened on Tuesday.

Developers who have been battling to dump “inert” waste on green belt land are also planning to process it on the site, it has been confirmed.

Yesterday, 11:28
Volunteers for the flashmob

Charity volunteers overcame their nerves to perform a flashmob dance in aid of International Youth Day.

Yesterday, 08:23
Drivers faced big delays on the A13 Essexbound last night. Picture: TfL

Three separate collisions on the A13 caused hours of delays for drivers.

Yesterday, 07:00
The parking bay in Calbourne Avenue with the faded parking bay lines.

A frustrated driver was left fuming after being slapped with a £110 fine for parking in what she claims is a “money trap” bay.

Newsletter Sign Up

Most read news

HOT JOBS

Show Job Lists

News from your area

WW100

Click on the banner above for full coverage of the centenary commemorations of the outbreak of the First World War.

Competitions

You could win £15,000 to spend on either their mortgage or a deposit towards the home of their dreams

Wouldn’t it be lovely to have a period of time when you simply don’t have to worry about finding the money each month to pay your mortgage? When you don’t have to put money aside from your monthly income, or worry about having to afford other essential outgoings?

Which book character do you share cleaning habits with?

Whether you have more in common with put-upon Cinderella, emotionally turbulent Jane Eyre, or easily distracted Mole, you’re sure to appreciate that one lucky winner will receive four sessions of free cleaning. Enter our quiz for your chance to win. All runners up will get £10 off their first clean when making a repeat booking.

Digital Edition

cover

Enjoy the
Romford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now