Search

Ethical clothing store launched by former Coopers’ pupil

07:00 21 January 2014

Graphic designer Luca Iirita and brand founder Jonathan Mitchell at the launch party of brand Brothers We Stand. Picture: Arthur Hyam

Graphic designer Luca Iirita and brand founder Jonathan Mitchell at the launch party of brand Brothers We Stand. Picture: Arthur Hyam

Archant

An ethical clothes store has been launched by a former Coopers’ Company and Coborn School student.

Brothers We Stand is the venture of 24-year-old Jonathan Mitchell.

Jonathan said: “We want to celebrate good design and creativity as well as doing it in a way that’s conscious and respectful to the people who make the clothes we love.”

The brand launched in November and has gone from strength to strength with a new fashion shoot happening this week.

Jonathan, who lives in Athelstane Grove, Bow, used to commute to school in Upminster where he developed his business brain.

He said: “Me and my friend used to sell sweets and fizzy drinks out of our lockers at Coopers’.”

He went on to study international development at university which fuelled his ethically-conscious beliefs.

“I feel that it is men and women like us who make the clothes and they deserve to be treated well,” he said.

Environmental beliefs also run through his company.

He added: “The environmental crisis is an issue of our generation and we need to face it.

“If we can face it in areas such as fashion then it’s quite exciting.”

A unique factor of the Brothers We Stand store is the “footprint” tab next to each item of clothing.

Jonathan says that clicking this tab shows a full breakdown of that garment’s social and environmental impact both positive and where there’s room for development.

The store sources its clothes from companies across the world as well as having own-brand t-shirts.

Jonathan currently works as a waiter alongside his business venture during quite patches but he says: “This is going to be a big year for us.”

0 comments

Latest News Stories

Cllr Benham

Up to 2,000 people could be out of pocket due to a Havering Council blunder caused by “teething problems” in a new system.

49 minutes ago
Havering mind volunteers gathered at about noon on Saturday

The Deputy Mayor of Havering and more than 50 campaigners walked the streets of Romford to raise awareness for a soon-to-be axed mental health service.

A broken down lorry has caused long delays on the A12 with London bound traffic worst affected.

Yesterday, 12:33
A portrait of Hayley Anderson (photo: Arnaud Stephenson)

Hayley Anderson gives her view on happenings in the jungle

Most read news

WW100

Click on the banner above for full coverage of the centenary commemorations of the outbreak of the First World War.

News from your area

Digital Edition

Image
Read the Romford Recorder e-edition today E-edition

The new legislation is being backed up by an anti-terrorism awareness drive by police forces nationwide.

More than 170,000 tweets have been posted in the last three days using the hashtag #CameronMustGo.

Computer firm Symantec discover malware so sophisticated, they say it suggests government involvement.

The tragic police shooting of a boy in Cleveland prompts state legislators in Ohio to consider new laws for replica guns.