Search

Win a £100 Amazon voucher in this week’s Recorder

On sale July 3

Ethical clothing store launched by former Coopers’ pupil

07:00 21 January 2014

Graphic designer Luca Iirita and brand founder Jonathan Mitchell at the launch party of brand Brothers We Stand. Picture: Arthur Hyam

Graphic designer Luca Iirita and brand founder Jonathan Mitchell at the launch party of brand Brothers We Stand. Picture: Arthur Hyam

Archant

An ethical clothes store has been launched by a former Coopers’ Company and Coborn School student.

Brothers We Stand is the venture of 24-year-old Jonathan Mitchell.

Jonathan said: “We want to celebrate good design and creativity as well as doing it in a way that’s conscious and respectful to the people who make the clothes we love.”

The brand launched in November and has gone from strength to strength with a new fashion shoot happening this week.

Jonathan, who lives in Athelstane Grove, Bow, used to commute to school in Upminster where he developed his business brain.

He said: “Me and my friend used to sell sweets and fizzy drinks out of our lockers at Coopers’.”

He went on to study international development at university which fuelled his ethically-conscious beliefs.

“I feel that it is men and women like us who make the clothes and they deserve to be treated well,” he said.

Environmental beliefs also run through his company.

He added: “The environmental crisis is an issue of our generation and we need to face it.

“If we can face it in areas such as fashion then it’s quite exciting.”

A unique factor of the Brothers We Stand store is the “footprint” tab next to each item of clothing.

Jonathan says that clicking this tab shows a full breakdown of that garment’s social and environmental impact both positive and where there’s room for development.

The store sources its clothes from companies across the world as well as having own-brand t-shirts.

Jonathan currently works as a waiter alongside his business venture during quite patches but he says: “This is going to be a big year for us.”

0 comments

Latest News Stories

12 minutes ago
Sue Gilmour brought a woman back from the dead with CPR

A heroic shop worker brought a woman back from the dead by performing CPR in a packed high street – just weeks after passing a first aid course.

Yesterday, 17:39
Romford KFC closed today. Picture: PA

Chicken lovers are in a flap over the closure of Romford’s KFC, which has fried it’s last thigh as of today.

Yesterday, 17:22
A serco van. Picture: PA Steve Parsons

A prison officer from Romford is in critical condition after being attacked outside Blackfriars Court.

Yesterday, 17:11
Janet Davies and Patricia Flavell from the Friends of Upminster Park are looking for information on the history of the unused Second World War buildings on the edge of Upminster Park

Tucked away in a corner of Upminster Park are two unremarkable brick buildings, their green facades so worn that few passers-by will have given them a second look.

Most read news

News from your area

WW100

Click on the banner above for full coverage of the centenary commemorations of the outbreak of the First World War.

Competitions

Y6 pupils unpack the rice

A school challenged their pupils to become enterprising individuals as they took on the national 90kg Rice Challenge.

Good times with Greenall's!

Good times with Greenall’s, a Great British gin sponsors Great British racing.

Escape to the picturesque sights of Cornwall

Summer is finally here, and what is the number one holiday location in the UK during the warmer months? Cornwall, of course!

Digital Edition

Image
Read the Romford Recorder e-edition today E-edition
Family Notices 24


Our trusted business finder