Romford’s Mercury Mall launches energy-generating floor that turns footsteps into electricity

PUBLISHED: 10:37 11 May 2018 | UPDATED: 13:41 14 May 2018

L-R: Romford MP Andrew Rosindell and the Mayor of Havering, Cllr Linda Van Den Hende standing on the Pavegen energy and data harvesting walkway.

L-R: Romford MP Andrew Rosindell and the Mayor of Havering, Cllr Linda Van Den Hende standing on the Pavegen energy and data harvesting walkway.


A Romford shopping centre is one of the first retailers in the world to launch technology that converts the footsteps of visitors into electrical energy and rewards.

Customers can use the Smart Rewards app on the Pavegen walkway in the Mercury Mall to find out how much electricity is being generated from their footsteps.Customers can use the Smart Rewards app on the Pavegen walkway in the Mercury Mall to find out how much electricity is being generated from their footsteps.

The Mercury Mall has installed panels in a new entrance walkway that converts the kinetic energy of customers’ footsteps, earning them smart reward points to spend in the centre while generating off-grid electricity.

Spencer Hawken, centre manager at the Mercury Mall said: “The exciting thing about the walkway is that it gives our customers a chance to play their part in our sustainability story, simply by walking into the centre.

“The whole idea is that sustainability should be fun and engaging - this installation is a visual place maker and when customers realise that their steps will be converted into reward points that they can spend here in our shops, that’s a win-win for all of us.”

The six-square metre system, designed by Pavegen displays the off-grid energy on screens, as well as notifications of new rewards for customers.

By checking on The Mercury Smart Rewards app, customers can convert the energy into personal ‘Smart Rewards’ points for discounts and offers at the centre.

Laurence Kemball-Cook, founder and CEO of Pavegen added: “Pavegen is all about putting people at the heart of smart city infrastructure.

“Our technology offers retailer owners and brands the opportunity to connect with people on these issues in a powerful way, and minimum effort.”

From Friday, May 11 until Friday May 18, customers are also encouraged to take part in March for Money to raise money for First Step, a Hornchurch charity that supports youngsters with disabilities.

A special platform with some of the pavegen panels has been temporarily installed in the shopping centre.

For every 1000 steps on the platform, McDonald’s Romford will donate £1 to First Step.

Local businesses are also encouraged to take part and book a time slot, for a voluntary donation.

While marching on the panels, participants can watch their progress as it is broadcast live on the Mercury Mall’s website.


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Romford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Romford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Romford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Romford News Stories


I like science fiction. I grew up wearing glasses so I didn’t have much say in the matter.

In recent weeks we have brought you the stories of families who have found a lifeline in Hornchurch charity First Step.

Yesterday, 16:54

A former Bomber Command rear gunner who lied about his age so he could join the RAF during the Second World War died in Romford last week.

Yesterday, 15:55

The brutal murder of an 85-year-old great-grandmother bludgeoned to death in her Romford home by a debt-ridden gardener has left a “hole in her family that will never ever be filled”.

Yesterday, 15:00

The mother of a three-year-old with a rare genetic condition described a Hornchurch charity that supports youngsters with disabilities and special needs as “their shoulder to cry on”.

Yesterday, 12:25

A Romford handyman has admitted bludgeoning an 85-year-old widow to death with a hammer.

Yesterday, 12:10

Police officers were called to break up a large group of schoolchildren outside Havering Sixth Form College after reports of a fight yesterday (Thursday, November 15).


From November, The Mercury in Romford begins to celebrate Christmas. The mall has plenty of gift ideas, fun events and activities for everyone

Vauxhall has completed its sport utility vehicle range with the third, and largest, Grandland X. We put the SUV, now available at Tony LeVoi in Romford, to the test.

“The time to repair the roof is when the sun is shining,” so the saying goes. So if some warm weather is making your conservatory uninhabitable, think about replacing its roof with a flat one and adding a roof lantern instead.

Newsletter Sign Up

Romford Recorder twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Show Job Lists

Education Promo

News from your area


A Romford photographer impressed the judges of a national creative photography competition with a picture of a stunning sunset.

Digital Edition


Enjoy the
Romford Recorder
e-edition today


Education and Training


Read the
Education and Training
e-edition today

Read Now