Chocolate treats give Rainham Brittons Academy students taste of running a business

10:28 30 November 2016

Pupils at Brittons Academy, Rainham, presented their chocolate creations ideas during the school's enterprise day

Pupils at Brittons Academy, Rainham, presented their chocolate creations ideas during the school's enterprise day


If you could design your own chocolate, what shape and flavour would it be?

The winning team. Luke Wheeler, Emillie Dady, Lennon Crandle, Kadi Bayliss, Kalli Bowdler and headteacher Stuart McLaughlinThe winning team. Luke Wheeler, Emillie Dady, Lennon Crandle, Kadi Bayliss, Kalli Bowdler and headteacher Stuart McLaughlin

This is the difficult question secondary pupils at the Brittons Academy, Ford Lane, Rainham, had to answer before coming up with a business plan to sell their chocolate creations.

From cream and strawberry favoured milk-chocolate “smile bars” to “Moorealicious” M-shaped honeycomb delights and white chocolate rose-shaped mouthfuls, inventive students devised a range of sweet products during the school’s enterprise day under the theme “chocolate creation”.

In teams, students presented cunning marketing strategies to their peers and one idea from each of the school’s four houses was shortlisted for the final on Tuesday.

The panel of judges, which included the school’s Principal Stuart McLaughlin, said the presentations were of high standards and the results were very close.

But students from Shakespeare House were crowned the winners for their “Joy” chocolates, a range of strawberry, orange, mint and toffee flavoured treats packaged in their house colour purple.

With the slogan “Pure chocolate, pure joy” and a marketing strategy targeting women but designed for the chocolates to be shared, students Luke Wheeler, Emillie Dady, Lennon Crandle, Kadi Bayliss and Kalli Bowdler convinced the judges.

The winning teams were rewarded with a trip to Cadbury World in Birmingham.

Mr McLaughlin said: “The quality of the work produced was phenomenal and the best we have seen in the three years we have been running Enterprise Day.

“In the presentations, students spoke with confidence and the audience listened with a great deal of respect. We think these are a vital part of every child’s education to ensure that they are life ready when they leave Brittons.

“It was one of those days when I am very proud to be the Principal of The Brittons Academy.”

The project, which runs every year is designed to help students develop skills for lifelong learning such as teamwork, creativity and perseverance.


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